About Us

Together, Jeff and Laura have had the opportunity to personally impact paddling through instruction and leadership in their local and the national water sports community.

For over twenty five years, the Liebel’s have owned and operated Counterpoint Consulting, an entrepreneurial management consulting firm specializing in market development, change management, organizational assessment, succession planning, behavioral analysis, management development and training.

In addition to traditional paddling instruction, Laura and Jeff take lessons and experiences from the corporate world and blend them with paddling, which enables them to use it as a means to promote personal growth, team building, and communication skills.

Click the image to view our Paired Solo FreeStyle Canoeing Demo on YouTube

Give In To Me 2012

Come What May 2009 (our first demo)


Laura Liebel is an ACA Certified L2 Instructor Trainer, in both Touring Canoe and Kayak, and a L3, FreeStyle Canoeing Instructor. Trainer.

In addition to teaching paddling, Laura is a PSIA Certified Level II Alpine Ski Instructor.   With a keen eye for movement analysis, Laura is able to diagnosis individual paddle stroke components and provide participants with direct feedback to develop skills quickly and proficiently.

 When she isn’t paddling, camping or skiing, she works as a  Web-Designer  – Web Design, E-commerce  & Site Management cp-web-design.com  and Management Consultant – Career Development and Performance Management Training.

 Recognized as an expert in her field, Laura is a contributing author to Outdoor Adventures: Canoeing and Kayaking.  A  graduate of Geneseo State University, Laura holds a BS in Education.


jeff-150Jeff Liebel is an ACA L3, FreeStyle Canoeing Instructor Trainer as well as a L2 Instructor Trainer in both Touring Canoe and Kayak.

Jeff is the Chairman of the Board of Directors of the Buffalo Niagara Riverkeeper.  He has served the national board of the American Canoe Association as the board president, chair of the strategic planning committee and was the chair of the Touring Canoe committee.  He is also a past president and board member of the Northern Forest Canoe Trail (NFCT).  In the 90’s he chaired the Waterways Committee of the Niagara Frontier Chapter of the Adirondack Mountain Club.

Jeff is the Managing Partner of Counterpoint Consulting, a Buffalo based management consulting firm. Jeff also spent six years as the COO of a nationally branded outdoor and snow sport accessory manufacturing company.

Jeff graduated from Gannon University with a BS/BA in Marketing.